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Work2Live
Work2Live is an employee benefit app that provides employees a variety of tools to access their perks, benefits and insurance. The app doubles as a social platform for companies to partake in incentive programs, gift exchange and set health related goals.
Work2Live needed to refresh their brand and build a stronger brand story. I created a visual brand system to communicate the brand, mission and values.
Brand Identity
Email Campaign
Illustrations
Before
After
Work2Live embodies an “Explorer” brand personality: independent, ambitious, and adventure-seeking. Their mission centers on providing employees with premium perks, from fitness classes and meal subscriptions to spa services and travel benefits. While maintaining the core wordmark and symbol, I refined the typography for greater consistency and introduced a bright purple symbol to help the brand stand out from competitors. The refreshed identity uses bold, vibrant colors to capture the spirit of Work2Live’s services and its commitment to creating an enjoyable lifestyle outside of work.
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